CRUCIAL TECHNOLOGIES REVIEW

The Crucial story starts with Micron Technology, Inc., one of the largest dynamic random access memory (DRAM) manufacturers in the world and the only one based in the U.S. Headquartered in Boise, Idaho, Micron manufactures DRAM chips and assembles them into high-quality memory modules for sale to original equipment manufacturers ("OEMs") worldwide.

Over the past 26 years, Micron has learned that when you make some of the very best memory in the world, lots of companies want it, from computer makers to wireless device manufacturers to printer producers. (And we're really glad that they do!)

But then Micron asked, well, what about the end user? What about the everyday folks who want to upgrade their existing systems with OEM-quality memory—the home desktop user, the IT network guy, the student notebook user? Why don't we offer our memory to the public, at factory-direct pricing?

So in 1996, Micron responded to a growing demand for high-quality memory upgrades among end users who wanted the best possible performance from their systems. Micron launched Crucial Technology in November of that year, and for the first time, end users had the opportunity to buy directly from the manufacturer the same memory modules bought by the world's major OEMs for original installation in their systems.

Having a direct sales division focused on selling Micron's DRAM to the public was apparently an idea whose time had come, and eight successful years later, we have expanded our product line to include graphics cards, flash cards and readers, and USB flash drives.

Why is Crucial thriving? We offer our customers a number of clear advantages over our competitors.

Highlights

Company Press
We carry over 110,000 upgrades for more than 20,000 desktops, notebooks, servers, printers, routers, and electronic devices on our Web site, www.crucial.com.

Our site is designed to teach novice users what they need to know about upgrading memory in their systems. Our award-winning Crucial® Memory Advisor™ tool makes it simple for users to find the right module for their systems in just three easy steps. And Crucial guarantees that the recommended upgrades will be compatible with your system, or we'll give you your money back.

Contact

Professional Review
Crucial Technology, a division of Micron, is one of the largest memory upgrade providers in the world. Created in November 1996, Crucial quickly became a leader in the $8 billion memory upgrade industry, largely because of its unique business model. Crucial is the only factory-direct memory upgrade provider to end users. As the only memory upgrade provider that is part of a major manufacturer, Crucial gives consumers direct access to the highest quality memory available. Crucial's parent company Micron Technology, Inc., manufactures dynamic random access memory (DRAM) chips and assembles them into memory modules for the global computer industry. Crucial offers customers many advantages over competitors, including: high-quality memory, qualified and approved by all major original equipment manufacturers; quality control at every stage of the manufacturing process; over 110,000 solutions for more than 20,000 desktops, notebooks, servers and printers; the ability to buy Micron memory direct with no middlemen; a site, Crucial.com, that is designed to teach novice users everything they need to know about upgrading their systems; and an award-winning Memory Selector™ that makes it simple to find the right upgrade for any system.

1. Crucial Technology guarantees that the upgrades found through their Memory Selector will be compatible with your system or your money back.

2. Crucial's Memory Selector has over 110,000 solutions for more than 20,000 different computers, printers, servers, electronic devices and more.

3. Crucial gives you user-specific RAM recommendations so you know how much memory you really need.

4. When Crucial ships your order, they also e-mail you a tracking number so you can track your package.

5. Free customer service is available via phone, live online, email, or mail.

6. Products come with step-by-step install guides.

7. All Crucial RAM upgrades come with a lifetime limited warranty.

8. Crucial.com is a secure site.

9. Crucial has won notable awards and recommendations from PCStats.com, Tweaktown.com, Bizrate.com, ClubOCnet.com, PC World, PC Gamer, Maximum PC, Personal Computer World, Computer Shopper, Commision Junction, Call Center Magazine, and Internet Advisor.

Customer Reviews
Monmouth Junction, New Jersey - Jim
My computer service comapny in South Jersey only uses Crucial Memory! Our customers benifit greatly from the quality, warranty and cost effectiveness of their memory upgrades. We use no other memory makers and have never had a problem.